Tuesday, January 26, 2010

Information from Bob Marriott's Flyfishing Store

My little essay the other day (see my prior post) about fly fishing catalogs prompted me to email Bob Marriott's about their hardcopy catalog.  I received a nice email from Steve Oulette who I have talked with from time to time when I placed orders over the last 10 years or so.  He's actually been there for over 14 years, so he's a real fixture at the brick-and-mortar store in Fullerton, California.  (Store front image was copied with permission from Bob Marriott's contact information.)

Steve told me that the poor economy and the cost of printing/mailing are two reasons their last catalog was printed in 2008.  One other complicating factor is that manufacturers and suppliers were fine-tuning their prices even into January, making it difficult for Marriott's to get a catalog out the door before March or April. 

But Steve did say they take great pride in their online catalog.  Prices are current and I can see now that product images are plentiful.  I am told they sell over 40,000 items, with online pictures of everything they carry and SKU numbers listed for everything they sell.  I will miss the catalog (don't we always miss things the most after they are gone!?) because I find catalogs are great when you feel like browsing and dreaming.  But I am impressed with their Web site; I find Web sites are better and faster than catalogs when you know what you want.

No comments: